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Picking a Domain Name

A domain name is simply the address that people use to find your website online; it's what you type in the browser's address bar to go to a specific website.

You’re automatically given a free subdomain name when you create a website on our platform. These domains are suffixed with ‘’ (our partner company). For example,

However, many users prefer to have there own customised domain name which omits this suffix. So if you wanted the domain ‘’ - assuming it hadn’t been registered by someone else - your domain name would be:

You should spend some time thinking about your domain name as you’ll probably keep it as long as you keep your website up and running.

Here are our guidelines for picking a domain name.

See our domain name FAQ’s more information or buy your domain now.

  • Choose a domain name that is the same as your company/business name so that customers immediately know where to go.

      • Pick the relevant domain extensions. If a customer knows your company name they are likely to try the .com extension so register it if it’s available. Users that operate solely within the UK often prefer to use a extension as their primary address.

          • Ensure that your domain name is easy for customers to remember and spell. You should try and secure a domain name that is relatively short and pay attention to how it rolls off your tongue. ‘’ is a good example of a great domain name.

              • Pick a domain name that serves as a distinct and strong trademark so that you’re differentiated from your competitors. Protect your brand by registering the relevant domains. This includes the relevant extensions and common misspellings that you feel someone may be able to exploit.

                  • Try and include descriptive keywords in your domain name that describe your business. In addition to helping users get a feel for what the business is about, it also sometimes helps with your search engine ranking.

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